Post Secret

The Post Secret card that caught my attention was one with a plain white background except where the lone text on the page states, “I think they should make cards that say fuck you.” The last two words are emphasized because they are larger and outlined in red. The explicit verbal claim is pretty clear in this instance. The author of the card is explicitly upset that all Hallmark-like cards are cheerful and upbeat, and wishes they would make more negative cards, like ones that say, “fuck you.” There really is no implicit claim in this card. There are no subliminal messages hidden in the background or in the way the text is displayed; the author is very straightforward and blunt with his opinion in the text. The author can be anyone in this case, but probably would be someone who is or just finished going through a depressing or traumatic experience and is mad at the world. The intended audience is anyone willing to listen or hear the author’s plea. There is not one specific targeted group of people. The visual component works because by leaving the background blank, the text is emphasized and has nothing to distract the viewer from the message. Though it is one of the more “unoriginal” Post Secret cards, it still gets its point across and stirs up emotion in the reader.